through-the-book

through-the-book
  метод оценки аудитории изданий, при котором респонденты просматривают отрывки публикаций вместе с интервьюером для уточнения, какие из них вызвали наибольший интерес

Англо-русский словарь по рекламе . 2014.

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Смотреть что такое "through-the-book" в других словарях:

  • The Book of the Short Sun — is a trilogy by Gene Wolfe, comprising On Blue s Waters (1999), In Green s Jungles (2000), and Return to the Whorl (2001). It is the sequel to Wolfe s tetralogy The Book of the Long Sun, and has connections to The Book of the New Sun.… …   Wikipedia

  • The Book of Mozilla — is a computer Easter egg found in the Netscape and Mozilla series of web browsers. [cite news url = http://query.nytimes.com/gst/fullpage.html?res=980CE0D7163DF93AA35757C0A96E958260 n=Top/Reference/Times%20Topics/People/S/Slatalla,%20Michelle… …   Wikipedia

  • Through the Looking Glass (Angel) — Through the Looking Glass Angel episode Episode no. Season 2 Episode 21 Directed by Tim Minear Written …   Wikipedia

  • The Book of Daniel (novel) — The Book of Daniel (1971) is semi historical novel by E. L. Doctorow, loosely based on the trial and execution of Ethel and Julius Rosenberg. Doctorow tells the story of Paul Rochelle Isaacson (the Rosenbergs) through the person of their older… …   Wikipedia

  • The Book of Abramelin — tells the story of an Egyptian mage named Abramelin, or Abra Melin, who teaches a system of magic to Abraham of Worms, a German Jew presumed to have lived from c.1362 c.1458. The magic described in the book was to find new life in the 19th and… …   Wikipedia

  • The Book and the Sword — (zh tsp|t=書劍恩仇錄|s=书剑恩仇录|p=shū jiàn ēn chóu lù; literally, Book Sword Love Hate Record or, more figuratively, Chronicles of Gratitude, Feud, the Book and the Sword ) is the first wuxia novel by Jinyong, first published on February 8 1955 in The… …   Wikipedia

  • The Book of the Dun Cow (novel) — The Book of the Dun Cow is a novel by Walter Wangerin, Jr.. It is loosely based upon the beast fable of Chanticleer and the Fox and named after the common name for Lebor na hUidre , an ancient Irish manuscript of stories. The book was awarded the …   Wikipedia

  • The Book of Lies — may refer to:In Literature/Writing * The Book of Lies (Crowley) by Aleister Crowley, first published in London in 1913. (ISBN 0 87728 516 0) * The Penguin Book of Lies (1991), edited by Philip Kerr, a book of essays on falsehoods told by… …   Wikipedia

  • The Book of Counted Sorrows — was a previously nonexistent book quoted in many of Dean Koontz s books. RumorFor many years Koontz fans everywhere searched for this elusive book. Many librarians were frustrated in their attempts to locate it because it did not exist. This was… …   Wikipedia

  • The Book of the Die — was written by George Cockcroft under the pen name Luke Rhinehart. It is mentioned as a fictional book in The Dice Man , Adventures of Wim , and The Search for the Dice Man , and he chose the year 2000 to make it a reality.ummaryThe book is a… …   Wikipedia

  • The Book of the People — is the Fairy bible in the Artemis Fowl series by Eoin Colfer, known by the fairies themselves simply as The Book. It is written in Gnommish, the fairy language. As it contains the history of the People and their life teachings, Artemis Fowl… …   Wikipedia


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